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Module Description

Study Method: Distance Learning
Awarding Body: Chartered Management Institute

This unit is about understanding the role of marketing, the organisation’s current market position and planning for widening markets.

At the end of the unit the following competences will have been achieved and the learner will be able to:

  • Explain marketing as a management process
  • Describe the role of marketing in identifying and predicting the needs of current and potential stakeholders
  • Discuss the current position of the organisation within its chosen sector or market
  • Determine a future market or sector position for the organisation in line with organisational objectives
  • Identify other parts of the organisation which are impacted and involved in a future market or sector plan
  • Construct a marketing plan that supports current market or sector and targets potential new markets or sectors
  • Evaluate the support necessary to implement the plan
  • Implement the marketing plan
  • Assess the progress of the plan, through monitoring, reviewing and end evaluation, in the achievement of organisational objectives

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Accredited By

CIPFA Accredited
leadership management wales
chartered management institute approved
institute of consulting approved
institute of consulting premier practice
leadership management wales
institute of consulting approved

In Partnership With

institute of internal auditors

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